Will Freedman is passionate about shaking up the horse ownership experience and using digital to do things differently, which is what the Fred app is all about. Part of one of Australia’s most famous and successful racing families and is now a trainer in his own right in the Hunter Valley. He joined Friends Of Mr Ed Founder and COO Rich Busso, and Belinda Meyers on the latest episode of the Fred podcast.

Jockey and Fred App Ambassador, Georgie Cartwright, joins Friends of Mr Ed CEO & Founder Amy Thompson and host Belinda Meyers to discuss everything from her move to the sunshine state to her love of baking and why she can't get enough of early trackwork mornings.

Bruce Slade was responsible for introducing the Co-Founders of Friends of Mr Ed to horse ownership via Gai Waterhouse mare Sweet Redemption, and this ultimately led to creating the Fred app. Listen to our chat with Bruce.

What's the Fred app all about? Get it from the horse's mouth, as Belinda Meyers chat’s with with the team behind Friends of Mr Ed, Amy Thompson and Rich Busso.